What in the world is irlwinning.com? DDOS?

Recently, I set up my own DNS server. I hadn’t run a public DNS server in years. Since the tvpads recently had some DNS issues, I thought maybe I could help eliminate some support calls by running my own DNS server, pointing to the right servers. Boy was I wrong! For some reason, even though some others on comcast would point to my server as a DNS server, they would still get answers that were not the answers given from my server! It was so bizarre! I had never seen it before. If they ran nslookup and used “server <DNS Server IP>” and typed in the name they wanted to resolve, it’s almost as if the server statement prior was ignored and they were getting the IP that the ISP wanted to give them.

Anyways, that’s not the problem I’m writing about here. Surfing some websites became slow for some reason and I thought I would investigate. The first thing I went to see was what connections I had to the outside world. I went to the router and looked at the traffic. Here’s what I saw:
dns
Obviously, that’s DNS traffic. Well, go to the DNS server and what do I see? This:

10-Oct-2013 15:34:14.228 queries: client 54.252.236.155#58070: query: irlwinning.com IN ANY +E
10-Oct-2013 15:34:14.670 queries: client 206.220.43.92#26073: query: irlwinning.com IN ANY +E

Many different lines of the same exact query. What is it? I have no idea. I’ve decided just to shut down DNS queries for now, but if anyone knows anything about this, I’d be happy to hear from you.

Thanks!